Hi. I'm Lisa.
Strategic Future Designer
I believe the same strategic discipline organizations use to shape their future can help individuals do the same.
For more than 30 years, I’ve guided organizations through growth, reinvention, succession, and transformation as a CEO, COO, CFO, founder, board member, and strategic advisor. That experience led to a simple realization: while organizations intentionally design their future, most people never do.
I created Future by You™ to change that. Blending executive strategy, behavioral science, and a deep curiosity about human potential, I help accomplished professionals intentionally design and begin living their next chapter with greater clarity, confidence, and purpose.
I’m also the co-author, with Dr. Marshall Goldsmith, of Permanence: Become the Person You Want to Be and Stay That Way, reflecting my dedication to helping others create meaningful, lasting change in their lives.
Why I Created Future by You
Why I Created Future by You™
After decades of helping organizations navigate change, I realized something surprising. Companies invest enormous time deciding what they want to become and positioning themselves for the future. Individuals rarely do.
That matters even more in the emerging AI asset economy. As technology changes how value is created, the people best positioned for the future will increasingly be those who understand, develop, and own assets that can grow in value.
And everyone has one asset they can develop: the value of who they are, what they know, what they’ve accomplished, and what they can uniquely contribute.
Future by You™ was created to help people develop that asset intentionally. We start with the future you actually want, work backward to determine who you need to become, and then translate that clarity into your positioning, professional identity, personal brand assets, and a practical plan for getting there.
The goal isn’t to manufacture a personal brand. It’s to make the value you’ve spent a lifetime building more visible, more portable, and more aligned with the future you actually want.
What I Believe
I believe...
What Shapes My Thinking
My work sits at the intersection of strategy, behavioral science, leadership, psychology, identity, and human potential. I've spent my career helping organizations navigate change, but over time I became equally fascinated by how individuals create meaningful change in their own lives.
I don't separate professional success from personal fulfillment because life doesn't. The future we create professionally should support the life we want personally.
Outside of my work, I'm endlessly curious about how people grow. I read widely across neuroscience, psychology, philosophy, leadership, and emerging technology. I'm optimistic about AI's ability to transform how we work, while believing that our humanity, our values, relationships, and purpose, will always matter most.
Maybe more than anything, I'm driven by questions. Why do some people reinvent themselves while others stay stuck? How does identity shape our future? What becomes possible when we apply the same intentionality to designing a life that organizations apply to designing a business?
What I'll do for you:
This isn’t another coaching program.
It’s a system for developing and positioning one of the most valuable assets you already own: you.
I’ll help you define the future you want, identify the value you can bring to it, and turn that into tangible personal brand assets built around who you genuinely want to become.
You leave with a professionally designed future, a stronger and more portable personal asset, and the materials and roadmap to begin putting it to work today.
Future State Roadmap™
You’ll be given a step-by-step roadmap of where you see yourself in one year, two years and three years across the major domains of life:
- Career and work
- Health and vitality
- Relationships
- Finances
- Purpose and meaning
- Personal growth
- Environment and lifestyle
Life Trajectory Forecast™
Based on:
- Current circumstances
- Historical patterns
- Behavioral tendencies
- Decision-making habits
- Comparative pattern recognition across thousands of similar human trajectories
You’ll get a probabilistic forecast of next 12 months which includes:
- Most likely outcomes
- Alternative scenarios
- Opportunities
- Risks
- Confidence levels
- Key leverage points capable of changing the trajectory
Identity Realignment Blueprint™
Using the Life Trajectory Forecast, a coherent and authentic identity that reflects your best and highest self will be created for you. This is done by identifying gaps between:
- Who you have been
- How you currently present yourself
- Who you are becoming
This is meant to realign your professional and personal identity with your emerging future.
Areas include:
- Professional biography
- Resume/CV
- LinkedIn profile
- Personal narrative
- Leadership narrative
- Value proposition
- Public presence
Future Self Portfolio™
Using the Identity Realignment Blueprint as the foundation, we create the actual assets that express your future identity. This transforms insights into tangible outputs.
Deliverables may include:
- Revised biography
- Executive profile
- Resume/CV
- LinkedIn profile
- Personal website content
- Speaker profile
- Thought leadership themes
- Professional positioning statement
- Personal mission statement
- Future-oriented narrative
At the end of this phase, you get a complete set of materials that represent the person you are becoming.
Future State Roadmap™ (regenerated)
With the Future Self Portfolio completed, we revisit and rerun the Future State process, this time, informed by:
- Life Inventory
- Pattern Discovery
- Life Trajectory Forecast
- Identity Realignment
- Future Self Design
The result is a grounded and realistic vision of your three-year future from the perspective of your future self rather than your current self.
The roadmap identifies:
- Major life objectives
- Strategic priorities
- Critical decisions
- Milestones
- Habit changes
- Learning requirements
- Relationship investments
- Resource requirements
Personal Reinforcement System™
For the second month, you’ll choose between a Professional 360 Assessment, best if you are in a corporate job surrounded by co-workers.
Or, you’ll choose to receive a personal set of Daily Questions along with weekday coaching sessions for four weeks.
Either way, transformation does not occur because of insight.
Transformation occurs because of repeated behavior.
This final phase installs the mechanisms required to sustain change.
Elements may include:
- Daily Questions
- Reflection practices
- AI coaching prompts
- Weekly reviews
- Monthly trajectory reviews
- Accountability systems
- Habit tracking
- Stakeholder engagement
- Feedforward processes
This ensures that your future self becomes your permanent self.